Just what is graphic design these days?
Graphic design is art with a purpose. It involves a creative and systematic plan to solve a problem or achieve certain objectives, with the use of images, symbols or even words. It is visual communication and the aesthetic expression of concepts and ideas using various graphic elements and tools.
Elements of Graphic Design
Graphic design can use image-based designs involving photos, illustrations, logos and symbols, type-based designs, or a combination of both techniques. These designs can include various combinations of the following elements.
Straight, curved, wavy, thick, thin – when it comes to lines, the possibilities are limitless. Lines allow designers to divide a space or separate content in a layout. They can also be used to guide the eyes of the viewer, or make other elements follow a strategic path for added findability, to get the viewer easily from point A to point B.
Shapes: Shapes offer a variety of ways to fill spaces creatively, to support text and other forms of content, and to balance a design. Shapes can be created out of nothing, using white space to give a design structure and clarity.
Color, or the absence of color, is an important element of any design. With a solid understanding of color theory, designers can amazingly influence a design and a brand, seamlessly integrating color boldly or with brilliant subtlety.
Type can transform a message from mere text to a work of art. Different fonts, combined with customized alignments, spacing, size, and color, can add power to the point you are communicating to the world.
Even a smooth and glossy advertisement can seem tangible with texture. It gives a sense of a tactile surface through its visual appearance and adds a sense of depth, enhanced by selection of appropriate paper and material.
Tools of Graphic Design
Professional designers possess a creative mind with an artistic inclination, and so much more. Keen observation skills and analytical thinking are essential tools for graphic design, before they dig into their physical tool kit and touch pen to paper or stylus to tablet.
Designers employ a variety of methods to combine art and technology to communicate a particular message and create an impressive visual.
A traditional tool used to sketch out ideas; it is the quickest way to jot down the rough designs, which designers can develop further using other tools and technologies.
Computers now occupy an essential place in every designer’s tool kit. Hardware such as tablets allow designers to expand their creative freedom and maintain that sketchpad feel.
Technology has opened new doors for realizing creative vision. Specialized software such as Illustrator and Photoshop can help to create illustrations, enhance photographs, stylize text, and synergize all of the pieces in incredible layouts.
All these elements I take on board when designing your piece of artwork whether it is a website, a brochure, a logo or any other piece of branding.
Conversion of video, old footage, slides and more
We create professional, high quality DVD from Super 8, Standard 8 and 16mm film, video (all domestic and professional formats), 35mm slides, negatives and photographs.
Conversion services includes:
- Super 8, 8mm & 16mm film transfers to DVD and Blu-ray with the most advanced frame by frame capture technology now available in HD.
- Video to DVD, Conversion of all formats of video (VHS, VHS-C, miniDV, DVCam, Digital8, Hi-8, 8mm and more) to CD and DVD
- Scanning of slides, negatives and photos to DVD and CD
- Converting NTSC to PAL and vice versa.